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| il principio fondamentale su cui si basa l’idea
di progetto e’ che in alcune aree geografiche di uno stato un
articolo necessiterebbe di essere riassortito mentre in altre lo stesso
articolo finisce in saldo. |
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| La distribuzione calzaturiera italiana non è
più in grado di proseguire a lungo così, inventandosi
di giorno in giorno, il domani; cercando di fare ogni giorno, un po’
meglio del giorno prima, così come ha sempre fatto negli ultimi
anni. |
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Sede
legale:
piazza G.G. Belli, 200153 Roma
Tel. 06.5866345
Fax 06.5812750
e–mail: federcalzature@confcommercio.it
Segreteria
del Presidente:
l.go Barriera Vecchia, 5/6
34129 Trieste
Tel. 040.775401 / 7606144 / 7606174
Fax. 040.771776
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SHARING WHOLESALERS WAREHOUSES IN
PARTNERSHIP WITH PRODUCERS
The
main principle on which the project is based is that in some geographic
areas of a state an article would need being re-ordered while in other
areas the same article has to be put in sales.
In order to avoid this, the retailers, in collaboration with producers,
are now easily able, through internet, peer to peer, to share their warehouses
and to exchange stocks.
The warehouse articles of a single retailer are divided in three ranges,
according to their turnover:
- Green
range: it is the most requested articles (20%). Only some of
them will not be found.
- Yellow
range: it is the average requested articles (60%)
- Red
range: it is the articles that are not moved very much and that
are likely to become left overs (20%). Only few of them cannot be sold
all through the country.
According to the geographic areas, there could be articles that belong
to the red range for a retailer, and to the green range for another.
The Shoe Exchange Network system does not change the retailers-producers
relationships: on the contrary it adds another retailer-to-retailer relationship
with the supervision and collaboration of the producer.
This project goes to the advantage of all those involved:
- Consumers
Improvement of the quality of the service offered, availability not
only at the beginning of the season but all year round of a more complete
stock of sizes and colours.
- Reduction of warehouse
stocks
Easier provision of an article to be re-assorted
Reduction of the goods to put in sales or to sell in the forthcoming
years or to be blocked.
Gain the confidence of the customer by better satisfying their requests.
- Producers/wholesalers/purchasing
groups
Comprehensive increase of the turnover and therefore increase in the
selling volumes (for every pair moved by the network, two more pairs
sold by the producer on the following season).
Access to the statistics concerning the products sold for market analysis
Better service of ready-to–deliver stocks during the season for
foreign customers.
- And for both
Visibility of the selling (or of the non selling) trend and of the consistency
of the unsold stocks held by the retailers, to be able to sell them
on the foreign markets.
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